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In Swahili HURU means Freedom. Freedom to live, freedom to choose, freedom to express yourself. We make products that inspire people to create, explore and enjoy their lives. HURU brings unlimited joy and freedom to your daily life.


You deserve Freedom. You deserve HURU.

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Features

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By unzipping an inner bottom portion of the backpack, the main compartment expands from 25 to 30 liters in volume, providing you more space for your belongings.

What is more, it expands at a 45-degree angle so that it doesn’t bother you while walking.

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Water-resistant
materials

Due to HURU A Model’s water-resistant feature, weather conditions won’t threaten the dryness of your belongings.


  • CORDURA fabric — durable, versatile, reliable, water-repellent, trusted by the US Army.
  • Custom-designed buckles, made from anodized aluminium and brass.
  • Japanese YKK zippers, produced in Germany, known for high quality and water resistance.
  • Stainless steel stoppers and hooks make HURU look neat and tidy.
  • Durable nylon straps complete the materials list.
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Traveler
friendly

HURU A Model backpack is traveler-friendly and compliant with both US and EU (TSA) carry-on luggage regulations.

The backpack has a special detachable strap included that allows you to easily and securely piggyback your HURU on a suitcase.

  • 15’’ / 39cm width;
  • 18,9’’ / 48cm height;
  • 7,4 ‘’ / 19cm depth;
  • 2,2 lbs / 1.3 kg weight;
  • 25 liters - volume without expansion;
  • 30 liters - volume with expansion.
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Ergonomic
design

HURU A incorporates a durable plastic frame that spreads the weight of the contents, thereby decreasing the pressure on your spine.

This ergonomic frame has been created by leading orthopedists with your health and well-being in mind.

Compartments

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HURU A Model opens like a suitcase, making the packing process fast and easy.

Also, the backpacks main compartment has a sewn-in organizer to keep your goods in order.

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Laptop
compartment

The built-in 15-inch laptop compartment is protected from third-party access by a locking double handle. Inside this compartment there is an additional pocket for a smaller laptop or tablet.

In addition, the bottom of this compartment is set a few inches higher than the bottom of the backpack, helping to ensure that your laptop will not be damaged even if the backpack is dropped.

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Bottom
expansion

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Laptop
compartment

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Vertical
pockets

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Front
pocket

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Front hidden
compartment

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Sewn-in
organizer

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dual-access
compartment

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strap
pockets

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Vertical
pockets

HURU A also has both front and side compartments with vertical zippers.

These can be used to stowe 0.5 or 0.7 liter bottles or even shoes! while the backpack is in use.

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Hidden
compartments

There are two hidden compartments: a top-secret pocket inside the front left compartment and a hidden compartment on the back side of the backpack for your most valuable items (e.g., passport or documents).

This latter compartment is easily accessed when you take off the backpack but not visible to others when the backpack is on your shoulders!

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Details

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buckle

Our own design, made from anodized aluminium and brass, with aesthetics, functionality, and YOU in mind.

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zippers

Japanese YKK zippers, produced in Germany, are known for high quality and water resistance. They will never fail you.

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stoppers

Our stainless steel stoppers make the backpack look neat and tidy. Once you've found the perfect length for your straps, they won't slip out of place, and they won’t dangle.

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Order on
Kickstarter!

Be the first one to back our project and receive the NEW HURU “A” MODEL at the lowest price ever expected!

Order on Kickstarter!
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Looks

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